Our History
Every motorcycle should be an experience of freedom and lifestyle.
The history of UM
We are UM® Motorcycles, un fabricante estadounidense con sede en Miami, Florida. Con más de 25 años de experiencia y presencia en más de 40 países, hemos construido una marca que representa diseño, innovación y autenticidad en cada motocicleta.
Nuestra gama incluye scooters urbanos y naked sport llenos de estilo y adrenalina, doble propósito y adventure para explorar nuevos caminos, y una línea de cruisers creadas para recorrer las calles con personalidad y estilo.
Since 1999, UM Motorcycles has been on a journey of global growth with a simple yet powerful idea: every motorcycle should be an experience of freedom and lifestyle.
What began in Miami has grown into an international brand that now inspires riders in more than 40 countries across the Americas, Europe, Africa, and Asia. Our story is that of a company that has evolved and adapted while always maintaining the same spirit: passion on two wheels.
UM A GLOBAL BRAND CONQUERING THE WORLD
1
A global brand
UM® Motorcycles has a distribution network in more than 40 countries and over 2,000 dealerships that sell and provide technical service. Each distributor is a strategic partner that represents our brand with commitment, building strong relationships with our most valuable asset: our customers.
2
Close to our customers
We are present on every continent to accompany our riders wherever they are. From South America and Central America to Europe, Africa, the Middle East, and Asia, we speak their language, understand local needs, and offer responsive and reliable support.
3
Our presence in Europe
In 2017, we launched operations in Europe with a complete range of motorcycles and scooters tailored to different needs. Our network of independent dealers in each country ensures local support, quality technical service, and a consistent brand experience.
4
Vision and Commitment
At UM, we believe that riding is more than just getting around: it's living every kilometer to the fullest.
Our vision is to continue creating motorcycles that inspire confidence, excitement, and pride, backed by a strong dealer network, reliable after-sales service, and world-class warranties.
5
Vision, mission, and values
Our vision is clear: to create innovative motorcycles and memorable experiences.
We do this with global talent, ethics at every step, and a strong customer focus. From the United States, our executive team leads UM's sustained growth around the world with strategy and purpose.
Design and engineering
At UM® Motorcycles, design is our hallmark: we combine functionality, technology, beauty, and the true human experience of riding.
Passion for design
Our passion for design drives us to constantly innovate and create motorcycles that surprise the world with unique designs. UM products are conceived in the United States and at our Global Design Center in Turin, Italy, where ideas are transformed into motorcycles that combine style, performance, and authenticity. UM engineering integrates technological innovation, safety, and efficiency, always with the rider at the center of every decision.
Manufacturing and quality assurance
At UM® Motorcycles, we are known for producing mid-range motorcycles (125cc to 400cc) that stand out for their authentic design, reliability, and unique style.
Excellent value for money
We work in collaboration with strategic plants in Asia, where our models are assembled under strict control processes. These partnerships are part of our global innovation strategy and enable us to offer excellent value for money, together with high standards of quality and after-sales service.
A diverse portfolio
The UM portfolio reflects our essence: versatility with the same DNA of design and quality. From everyday urban mobility to the most challenging routes, every UM model shares a common promise: confidence, style, and an authentic experience on two wheels.
Unique motorcycles
After more than two decades in business, UM® Motorcycles has established itself as a brand determined to manufacture unique motorcycles capable of positively impacting the lives of each customer. Every UM is designed to make you feel authentic, adventurous, and proud on two wheels.
We believe in transcendence
For us, a motorcycle must go beyond the obvious: it must reflect the individuality of each rider and enhance their personality. Only then can that inner spark be ignited, turning every ride into a transcendent experience.
Conquering the market
Our mission is to ensure that every day, regardless of the road traveled, our customers can conquer the world with a UM. Today, the brand is positioned to grow in the most demanding markets and will soon launch new models with larger engines that will expand our portfolio and customer base.
UM warranty
An unparalleled experience.
At UM Motorcycles, we offer high-quality products backed by reliable warranty coverage. We are committed to providing every customer with ongoing support and efficient after-sales service through our entire dealer network.